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Tuesday
03Nov2009

M.A.C. Calls On Lady Gaga and Cyndi Lauper as 2010 Viva Glam Spokeswomen

Tempt'd had the honor to be in the house yesterday as M.A.C. Cosmetics unveiled to exclusive press and media, their plans for their 2010 Viva Glam campaign and Aids Fund mission. While we can't reveal the full details of the campaign just yet -- we can however fill you in on a few details as broken by WWD this morning.

M.A.C. has brought on Cyndi Lauper and Lady Gaga as the new faces of the MAC Aids Fund as well as the faces of Viva Glam for the upcoming year. The campaign which will be called "From Our Lips", will go live on February 25, 2010, followed by a March 18, 2010 release of two new lipsticks to the Viva Glam repetoir; MAC Viva Glam "Gaga" Lipstick and Viva Glam "Cyndi" Lipstick. The lipsticks will retail $14.00 each, with 100 percent of the proceeds being donated to the MAC AIDS Fund.

The MAC AIDS Fund has invested more than $150 million to organizations in more than 67 countries since its founding in 1994. For more information on the M.A.C. AIDS fund, please visit http://macaidsfund.org.

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